By
website, I mean a well-designed website with quality contents. It is a website
that customers would want to visit over and over again, which is what makes it
possible for you to have a good return for your money. Let me show you few
things that make your website outstandingly great:
Hosting Web Server:
Your web server can contribute to
whether your site will load fast or load slowly. Web servers that are connected
to high speed Internet bandwidth will enable your site to load very fast. On
the contrary servers that are domiciled on low bandwidth Internet connectivity
will load slowly. And nothing is as frustrating as a visitor, who is a
prospective customer spending a lot of time before loading. Be sure such
visitors might never come again, and you stand to lose big. Wisely choose your
web designer as well as your host; ignore all these free website builders, if
you’re serious you’re your business.
Images and Background Pictures:
These go a long way in elucidating your points on a website, as pictures have
capturing impacts on people. However, pictures can render your website
inaccessible by making it load forever. A 1000- word page may be 20 KB . But
one “raw” image can easily be up to 2MB, depending on its size and rawness.
Ordinarily, the larger the image, the bigger its size in KB. That is why you
should resize you images and crop out unnecessary parts when using them on a
website. Meanwhile, there is a special software that will drastically reduce
the KB size of your images without affecting the picture quality. This software
enables you to have good size images on your website while still loading very
fast. On the other hand, while good looking background is a powerful addition,
if it makes your content texts unreadable, it becomes useless.
Visitors Contact Information:
A website that has no system of collecting visitors contact information will
not achieve much. This is because not many visitors will be ready to purchase
on their first visit to your website. But when you collect their contact
information through a web form, subscribing to your free newsletter, tell a
friend form or any other means, you can contact them again and again till they
are ready to buy from you.
Quality Content:
It is what you write as the content of your website that makes the sales for
you. If you do not tell the visitor what he stands to benefit from your product
or service, and that, in a very convincing, professional manner, he may not be
interested in it. Most amateur web designers harp on the features of the
product or service without dwelling on the benefits to the user. If you cannot
tell the website visitor within a short time, what’s in it for him, you will
probably lose him. Having got the killer website you need, you stand to benefit
in the following ways:
1. A
Website Makes Your Business Visible: Ordinarily, when dealing with offline
business, it is only those that come physically to your business location that
can know about your business. But if you have a website, anybody who has your
website address can log in to your website and know what you do, read about
your various products and services, read about how to use them, and might end
up making a decision to order your product.
2. A Website Increases Your Market
Reach: If you do not have a website, you can only have a
limited market within that limited geographical setting where your business is
located. And in today’s business world, where there are a lot of competitions
for customers, it would be a minus to your business to be confined to such
limited setting. But, with a website, you’ve got the entire globe as your
market, making it possible to sell your products and services globally.
3. A Website Makes Your Business to
be Open 24 Hours a Day and 7 Days in a Week: Your
brick-and-mortar business can open by 8.00 a.m. and close by 6.00 p.m. Anybody
that comes to your business location outside these hours will not be able to do
business with you. Even if you create a platform to get a market reach beyond
the national boundary of your business location, the differences in time zones
around the world makes it impossible to be there for every one at all times, as
when you might wish to make contact, would be the exact time your customers
would be deep in sleep. But website is open 24 hours in a day, seven days a
week and 365 days in a year, which enables people visit your website at their
convenient time, learn about your business and make orders for your products
and services, no matter the time of the day. Even while you are sleeping,
people could be making orders on your website. This will greatly increase your
turnover and grow your business.
4. A Website Offers Cheaper Means
of Advertising Your Products and Services: Ordinarily, if
you want to advertise your products or services, you either buy a space on a
newspaper to do it or you advertise on radio, television, magazines, etc. To
buy a small space or slot in any of these media is very expensive and you end
up not telling your prospective customers all that you want to tell them
because of the high cost of space. However, on your own website, you have ample
space to tell your customers whatever you want to tell them about your products
or services. You can even include pictures, video and audio clips. You can also
include the directions of use and whatever information you want to relate to
them. The most interesting aspect of it is that while a newspaper, radio or
television advertisement will only publish/show your advert for just one or few
days, coming to your own website, your advert can stay as long as you want it
to last without attracting any extra charges on you.
5. A Website Offers a Cheap Source
of Market Research: Market research enables you to
understand what your customers like and what they don’t like. By doing more of
what your customers like and minimizing or eliminating what your customers
don’t like, you can grow your business very rapidly. Some tools on your website
like; visitors polls, online surveys, website statistics and guest books enable
you to carry out market research to improve and grow your business.
6. A Website Improves Your
Company’s Credibility: People usually regard companies that
have websites as credible companies. When you want to do business with foreign
partners, the first thing that would convince them of your genuine disposition
and seriousness is your website. Even while in their country, they can learn
everything that they want to learn about your company through your website and
find out how credible you are, which would then guide them make an informed
decision on whether to do business with you or not.
7. Helps You Maintain Your
Customers in Cases of Relocation: Most businesses that
relocate their brick and mortar addresses usually witness a temporary crash in their
revenue because their current customers may not find the new location
convenient for them. This may last until they make more customers in their new
location to replace the ones that left. However, if you have a website, you
simply make it known to all your customers and those who find your new location
inconvenient, can order through the website. This will greatly reduce the drop
in revenue that occurs with loss of customers due to relocation.
8. A Website Offers Two-Way
Communication Marketing: One good thing about a well
designed website is that there is room for two-way communication using a
contact form. Visitors simply fill in their names, email addresses and their
requests and click the ‘Submit’ button to send across their message in form of
request, question etc. Often times, while the visitor is sending message
across, the admin may be online at the same time to grant an instant reply,
which gets to the visitor immediately, without him the owner of the website
going through the rigours exercise of opening his email box in order to reply
the message. This two-way communication helps the prospective buyer to clear
any doubts he may have about the product or service before buying.
9. A Website Helps You to Showcase
Your Expertise and Get More Customers: People like doing
business with those that are experts in their own fields. A website gives you a
platform to showcase your expertise in writing quality contents in your area of
business and publish them on your own website. When your prospective clients
see these useful and quality articles, they would acknowledge that you are a
master in that field and would want to do business with you. Other websites can
also link to your articles thereby bringing more customers to your website and
making your business to grow rapidly.
10. A Website is Very Convenient
for Your Customers: In these days of traffic hold up, busy
schedules, etc., it is more convenient for people, even those living within the
same geographical location with your business office location, to order from
your website instead of driving to your physical store. Moreover, many
customers feel that when they go to a shop, they may be pressured to buy things
that they don’t need by smart salesmen. They therefore prefer to buy from a
website where they take their purchase decisions by themselves and not to be
influenced these salesmen. When you have a website and make it known to your
customers, you will find out that many of your customers will be ordering
through your website.
11. A Well Designed Website
Delivers Superb Sales Messages to Every Prospect:
When you send out salesmen to the field, definitely all you have would be a
mixture of good and bad salesmen. The bad ones among them may be both
unconvincing and irritating in their delivery of sales messages to potential
buyers. The daunting consequence of that would be a huge decrease in turnover
and customer base building. However, when you have a well designed website with
excellent sales messages, every prospect gets the same superb sales message thereby
converting many prospects to real time customers.
12. A Website Helps You to Build a
Contact List of Prospects and Customers: It is common
knowledge that some prospects do not buy in their first contact with your
product or service. You need to contact them a couple of times for them to be
ready and comfortable with buying your product or service. A well-designed
website enables you to build a contact list for your prospects and customers.
This will enable them to buy from you when they are ready. Also it helps to
keep your business fresh in the minds of your previous customers so that they
can make repeated purchases from your business.
13. A Website Helps You to Beat
Your Competitors: When you have a website and your
competitor does not have, it enables you to beat him to it in obtaining new
customers. Even when your competitor has a website and yours have a richer
content and more powerful sales message, you tend to attract more customers and
beat him on the game.
14. Appear Bigger than You Really
Are:
Do you know that even as a small scale business owner, you can use a website to
make your business appear bigger than it is in real term. When you have a well
designed website, foreign partners will imagine that you are very big and want
to get affiliated with your business.
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